Diageo Nigeria: Brand Manager, Malta Guinness

Diageo is now recruiting for a Brand Manager, Malta Guinness
Brand Manager, Malta Guinness
Reports to Marketing Manager Malta Guinness

Purpose:

* To champion & drive brand growth in volume and equity by leveraging understanding of consumer attitudes, motivations and trends

Context & Dimensions:

Guinness Nigeria is a focused business unit that delivers significant volume and profit to Diageo (parent company).

Key Relationships:

* Advertising/Research agencies.
* Sales Team
* Consumer planning
* Purchasing & Logistics teams.
* Finance team
* Other brand teams
* Africa marketing team

Key Outputs

* Achievement of agreed Brand Health and profitability targets
* Input into development of World class GAME Plan for brand
* Regular review of plan, with corrective action agreed as needed.
* Effective M&E to select and learn from activities proposed. Evaluation plans agreed with key stakeholders.
* Development of great ATL communication, working with local and regional agencies.
* Ensure development of effective and efficient BTL work in line with Activity Goals.
* Competitive/market reviews with recommended actions
* Excellence in Project Management: Time, cost and quality
* Achievement of Be the Best Development Plan for self and Brand Support Manager.

KPI